Enterprise Content Management platforms for web sites, from SharePoint to EPIserver to SiteCore focus on improved work processes for publishing and collaboration in shaping and delivering the organisation’s business messages on the internet. Most of these platforms are not built to deliver a highly-tuned search experience, track user behaviour during their visit to the site, or leverage this information in order to improve the site’s performance, content, metadata and structure.
Web Content Management (WCM) is more than publishing web-pages, or the infrastructure of operating a site. While these are key aspects, they do not address the key challenges of search because they are not designed to. While many do include search solutions, these are often very simplistic, and unable to deliver on the key search business challenges for websites.
Powerful Search, deployed flexibly
Most modern WCM systems are modular, designed to be extended with additional functionality where needed. Whether open-source like Joomla, Wordpress or Drupal, or enterprise class like SiteCore or SharePoint the best systems recognise their limitations and can be extended to meet specific challenges. Search is a key example of this, with the need to support metadata, authoritative linking as well as languages. Without a dedicated WCM search engine like MondoSearch, search becomes underused and vital opportunities to communicate with users are lost.
User Behaviour Patterns to Drive Content Optimisation
User search and behaviour patterns provide a key insight into their expectations and movements within the website. These patterns can shape your product strategies, form your communication channels and give you key advance insights into changes in expectations over time. Tools like Behaviour Tracking capable of capturing this information and formulating it into useful and intuitive reports provide the necessary baseline to make decisions on how to adapt web content, communication processes or entire product branding.