Synonyms
With SurfRays search solution, site owners can include synonyms or alternative search terms when a query is processed to insure the quickest and most relevant search results. An example of this is when a visitor is searching for 'jobs', then all related terms, such as 'careers' and 'vacancies' are also included with the results, saving the visitor time.
Synonym search alternatives can also be presented next to the regular search results, instead of automatically included in the search.
Synonyms can be added manually, or the intelligence feature BehaviorMatch that collects related searches that gave good results made by other users in the past can create them.
With carefully considered use of synonyms included in common search queries, users will be helped getting success with their searches - without even noticing.