SearchNames
SearchNames allow site owners to redirect users who employ specific search words to a specific page instead of the result page. This gives a precise answer to a precise question or a commercial choice.
SurfRay customer and usability guru Jakob Nielsen for example uses SearchNames when replying to site visitors that search for his full name "Jakob Nielsen". They are directed to Jakob's biography. When searching for "Jakob" visitors get regular search results. (Try it yourself)
This feature is very useful since BehaviorTracking shows that people always choose the same link when applying specific words. It could also be useful if BehaviorTracking shows that often no results are chosen for certain queries, maybe because the site hold too many pages about that topic.
A returning example is people searching for "jobs" on our customers' sites. With SearchNames you can lead people directly to the page that holds all current vacancies, no matter what vocabulary is used on that page (typically careers, vacancies, positions etc.).
Get some advice from IDC on how to optimize search (using SearchNames among other features)
SearchNames are easily setup in InformationManager (or in the MondoSearch administration interface if you have a hosted solution).
See the InformationManager interface
Other features that will improve your search engine's interaction with site visitors:
SearchHeaders
Synonyms
Local via Global search