SearchHeaders
Eye-catching SearchHeaders?
SearchHeaders give you a great advantage when promoting product offers, news flashes, order forms or whatever you want to emphasize on your site. In alignment with the site's content and the promotion strategy, you can emphasize information, linking a picture or an icon to it, by displaying it on top of the regular search results.
If a person searches for 'alertbox' on Jakob Nielsen's website useit.com, a subscription form to his newsletter is shown.
SearchHeaders: This is what a SearchHeader could look like when searching for 'alertbox' on useit.com. If more SearchHeaders are activated by the same query, headers will be shown on top of each other.
Click for full-size screenshot
How do you set up SearchHeaders?
You define which search words should release which SearchHeaders, and easily set them up in the InformationManager interface (or MondoSearch administration area if having a hosted solution). You can set up as many SearchHeaders you like - if more are found in one result set, they will all show. You can make search headers of your entire product catalogue if you want to (utilizing the xml output makes it easy to e.g. convert an entire product database into SearchHeaders).
Search SurfRays site to see SearchHeaders in play! (search e.g. for searchheader, pdf, cms, idc).
To get some advice from IDC on how to optimize search (using SearchHeaders among other features)